A little bit about me.
Gooitzen de Vries is a Senior SEO specialist at Lequal, a creative linkbuilding agency for global growth. Leveraging 5+ years of expertise, Gooitzen helps leading companies achieve scalable organic success. His strategic approach focuses on long-term sustainability and profit-driven optimization, ensuring that search visibility translates into measurable financial value.
The professional journey of Gooitzen
Gooitzen de Vries is a seasoned Senior SEO Specialist with a track record of driving digital performance through data-driven strategies. Originally born in Leeuwarden, he has developed a career centered on the technical and commercial complexities of the modern web. Currently, Gooitzen applies his expertise at Lequal, a prominent agency where he helps brands navigate the ever-evolving landscape of search engine algorithms.
Specialization in technical and ecommerce SEO
With a deep focus on the structural integrity of websites, Gooitzen de Vries specializes in Technical SEO and E-commerce SEO. He bridges the gap between complex backend requirements and front-end performance, ensuring that large-scale online retailers are both crawlable for bots and seamless for users. His approach to SEO Automation allows for scalable growth, removing manual bottlenecks in high-volume digital environments.
Agency experience as a backbone
Before joining the team at Lequal, Gooitzen de Vries refined his skills at AdResults (now known as Follo Agency). During his tenure at this award-winning agency, he managed diverse portfolios, gaining extensive experience in competitive markets. This background provided him with a rigorous foundation in high-level search marketing and a deep understanding of the Dutch agency landscape.
Educational background and professional credentials
Gooitzen holds a Bachelor of Science (BSc) in Commercial Economics, providing him with a strong analytical and business-oriented foundation. To stay at the forefront of the industry, he has earned specialized credentials, including the UXU™ User Experience Certified Ambassador (UXCA) and the SMA-A Sales Practitioner certification. These accolades reflect his ability to integrate user psychology and sales principles into organic search strategies.
A philosophy of profit-driven growth
While many in the industry focus solely on rankings and traffic volume, Gooitzen de Vries maintains a distinct professional USP: optimizing for profit. He believes that SEO should be a lever for sustainable, long-term business growth rather than a race for vanity metrics. By focusing on conversion quality and bottom-line impact, he ensures that organic visibility translates directly into measurable financial success for his clients.